Aioi Nissay Dowa Europe announces new brand positioning

Aioi Nissay Dowa Europe announces new brand positioning


Aioi Nissay Dowa Europe announces new brand positioning | Insurance Business UK















New slogan signals intent for future direction

Aioi Nissay Dowa Europe announces new brand positioning

Motor & Fleet

By
Kenneth Araullo



AND-E (Aioi Nissay Dowa Europe) has unveiled a refreshed brand identity, with the company placing a keen emphasis on commitment to innovation in connected mobility protection.

The company explains that its new slogan, “Every Journey Protected,” encapsulates AND-E’s broader vision beyond traditional insurance offerings, focusing on the safety and security of every travel experience, whether it’s a daily commute or a family vacation.

This rebranding also reflects the company’s mission, which it says is to foster a culture of continuous learning and improvement among its employees and underpin its investment in forward-thinking solutions for mobility protection.

At the centre of AND-E’s new brand strategy is also a mission to simplify the insurance process. The company is leveraging data, analytics, and AI to encourage safer driving, tailor coverage to individual needs, and improve the overall driving experience.

Michael Kainzbauer (pictured above), CEO of AND-E Group, elaborated on the rationale behind the repositioning, highlighting the company’s adaptability in the fast-evolving motor insurance market.

“The pace of change in the motor insurance marketplace has accelerated considerably in the last few years and AND-E has readied itself for this dynamic environment through a combination of acquisition, collaboration, and in-house development,” he said.

Kainzbauer further emphasised the transformative potential of connected mobility, viewing it as a pivotal element in reshaping the future of transportation, with significant societal and environmental benefits.

“AND-E is committed to being part of that future,” he said.

Positioning within the mobility ecosystem

As a key partner of Toyota and its designated centre of excellence for insurance solutions, AND-E is also set to further harness this collaboration through Toyota Insurance Management, a subsidiary focused on crafting insurance products for Toyota and Lexus vehicles.

This partnership aims to merge Toyota’s advanced automotive technologies with AND-E’s insurance solutions.

The “Every Journey Protected” ethos will be a central theme across AND-E’s communications and operations throughout its European markets, including the UK, Germany, Italy, Spain, France, and Belgium.

Kainzbauer also touched on AND-E’s role within the broader mobility ecosystem, noting AND-E’s pride in being part of a vibrant community and ecosystem.

“Our goal is to transform the future of mobility insurance by investing in emerging technologies, providing a supportive culture, and empowering our people to become industry thought leaders. With our commitment to environmental and social governance, we believe we’re helping shape a more vibrant and sustainable society and our new brand position underlines that focus,” he said.

This new initiative also comes amid a major leadership shakeup for the insurance provider, with AND-E recently naming Jon Hermon as group chief finance officer.

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