Apple’s ad business is likely doing more harm than good

Apple’s ad business generated around $4B in the company’s last fiscal year. That’s a lot of money, of course, but I think there’s a risk that ad sales are doing more than $4B’s worth of damage to the company.

Let’s start by putting that number into context. By most standards, it’s a huge sum of money. It’s as much as AstraZeneca made from a year’s worth of COVID-19 vaccines, for example. But for Apple, it represents around 1% of its annual revenue for the year …

Still, if it were “free money” – money the company can simply hold out

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Epic Games court ruling unlikely to seriously damage Apple’s services business

Tim Cook, chief executive officer of Apple Inc., center, arrives at U.S. district court in Oakland, California, on Friday, May 21, 2021.

Nina Riggio | Bloomberg | Getty Images

Apple prevailed on nine of 10 counts in its trial against Epic Games on Friday, but federal Judge Yvonne Gonzalez Rogers issued an injunction that prohibits Apple from preventing developers from linking out in their apps to collect payments directly and cut out Apple and its 30% take of in-app purchases.

Apple’s stock slid more than 3% on the news Friday. But Wall Street analysts and longtime Apple followers believe that

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