Combined Insurance celebrates centennial with brand refresh

Combined Insurance Company of America, a subsidiary of Chubb that provides supplemental insurance to employees at the worksite and directly to individuals, is celebrating its 100th anniversary with the launch of a new corporate identity. The brand refresh comes as the city of Chicago celebrates the company’s anniversary with a proclamation of Nov. 13 as Combined Insurance Day.

The new Combined logo is simplified, bolder and brighter, with the addition of an infinity symbol to signify strength, continuity and limitless potential, the company said. The name of Combined’s parent company, Chubb, is clearer.

“As we begin our second

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