Combined Insurance Marks 100th Anniversary With Brand Refresh

Celebration Includes Chicago Mayoral Proclamation of Combined Insurance Day

CHICAGO, Oct. 13, 2022 /PRNewswire/ — Combined Insurance Company of America, a Chubb company and a leading North American provider of supplemental insurance sold to employees at the worksite and directly to individuals, is launching a new corporate identity that captures the company’s enduring legacy while positioning its future with a modern update. The announcement comes at an exciting time, as the City of Chicago marks the company’s 100th anniversary with a proclamation of Combined Insurance Day on Nov. 13.

Updated Brand Identity

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Combined Insurance celebrates centennial with brand refresh



Combined Insurance Company of America, a subsidiary of Chubb that provides supplemental insurance to employees at the worksite and directly to individuals, is celebrating its 100th anniversary with the launch of a new corporate identity. The brand refresh comes as the city of Chicago celebrates the company’s anniversary with a proclamation of Nov. 13 as Combined Insurance Day.

The new Combined logo is simplified, bolder and brighter, with the addition of an infinity symbol to signify strength, continuity and limitless potential, the company said. The name of Combined’s parent company, Chubb, is clearer.

“As we begin our second

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