Multimillion-dollar app founders’ share tips for starting a business

When husband-and-wife duo Chris Halim and Raena Lim quit their jobs in 2016 to start their own sustainable fashion business, they had little idea of the success it would become.

But they knew one thing for sure: get a basic product to market as soon as possible — that’s the advice they stand by today.

“As start-up founders, especially at the beginning, there is a strong temptation to build the perfect product before you launch anything, or very strong temptation to aim for all the features and over-engineer everything,” said Halim, an ex-consultant.

“From our learnings, that would be a

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