Travel insurance company trends and picks for 2024

Travel insurance company trends and picks for 2024

Travel is on the minds and wallets of US travelers of all ages. Early data suggests that many consumers will spend more on travel in 2024 than in 2023, and many are booking earlier, too.

Among the top trends getting travelers out the door in 2024 are multigenerational travel, concert and sports experiences, bucket list trips, culinary destinations, budget luxury and location vacations.

If you’re daydreaming about vacation or what to bring on a trip, don’t forget to add finding the best travel insurance 2024 to your packing list. Planning for the unexpected — travel delays, cancellations and medical emergencies — can make or break a vacation.

“According to our recent survey data, Americans are prioritizing travel and travel-related expenses in their yearly budgets for 2024, with 37% of US travelers saying they will purchase travel insurance for their international vacations next year,” said Laura Lindsay, director of consumer PR and communications at Skyscanner.

Multigenerational travel

Families are eager to explore and experience the world together after a pandemic-induced intermission. Whether it’s baby boomers bringing their adult kids and grandkids along for retirement travel or the grands joining in on a kids-centric vacation, multigenerational trips are back, according to Globe Aware’s 2024 travel trends.

“We’re seeing more multigenerational families falling into the ‘celebration vacationers’ travel type,” Lindsay said. “According to our data, travelers are heading to Mexico, Canada and Spain in 2024 to celebrate special occasions like birthdays, anniversaries, graduations and more.”

Big plans with many moving parts — and people — always need a backup, which is why we recommend HTH’s Trip Protector Preferred for multigenerational travel. It earned a top spot on our best senior travel insurance list for its trip interruption coverage, as it is the only company to offer a 200% reimbursement rate. Additionally, it has great rental car coverage as well as a total of $1.5 million in medical coverage.

Bucket list trips

Being cooped up during the pandemic had many folks reevaluating and refining their bucket lists. Now that travel restrictions have lifted, travelers are embarking on once-in-a-lifetime trips to cross destinations and experiences off their bucket lists.

Not only did Smart Flyer name bucket list travel as a top trend for 2024, but it also recommended travelers book early since sought-after destinations and accommodations will sell out fast.

If you plan to check an item off your bucket list in 2024, we recommend Trawick International’s Safe Travels First Class plan for its affordability and cancel for any reason (CFAR) coverage. CFAR is a great coverage to add to your bucket-list trip insurance, as it will, in the case of Safe Travels First Class, reimburse you 75% of your nonrefundable trip costs if you have to cancel your trip for a reason that’s not already covered by your plan.

“While most trips go off without a hitch, the unexpected can happen, and the only thing worse than dealing with mishaps such as a lost or stolen passport, canceled flights or medical emergencies is having to dig deep into your pocket to cover expenses,” Lindsay said. “Moreover, policyholders have access to assistance services that can help get their bucket list trip back on track.”

Gig tripping and big-event experiences

From Taylor Swift to Madonna and Coldplay, major artists are headed on world tours in 2024. And it’s not just music — big events like the Summer Olympics in Paris or the total solar eclipse in April are among the top baselines for travel in 2024, according to trend data from Skyscanner and Chase Travel.

Gig tripping (traveling to see a performer) is more popular than ever, especially with millennials and Gen X, where the majority of respondents in Skyscanner’s survey said they would travel overseas to see a show if it helped them save money.

“As costs for concert tickets soar in the US, traveling overseas to see your favorite artist may be more affordable,” Lindsay said. “In fact, 60% of US travelers say they are open to gig tripping abroad to save money.”

International travel for a big event means most Americans won’t have any medical coverage should a twisted ankle or an accident occur. Nor would you want to miss a once-in-a-lifetime event and be out a ton of cash, which is why we recommend Seven Corners’ RoundTrip Choice.

The plan offers up to $1.5 million in total medical coverage, add-on CFAR coverage that reimburses you up to 75% of your nonrefundable expenses if the tour event you want to see is canceled and $250 in daily coverage if your travel is delayed at least six hours to and from the event.

Culinary destinations

Hilton anticipates travelers will have an appetite for culinary destinations and cultural experiences through food in 2024. Nearly 50% of US travelers have booked a destination based on a specific restaurant they want to visit even if food isn’t the primary purpose of the trip, according to Skyscanner’s travel trends research.

“We’re seeing more and more US travelers prioritizing cultural experiences in their travels,” Lindsay said. “Culinary exploration is one of the best ways to embrace a new culture. In fact, 27% of US travelers say indulging in the local cuisine ranks high on their activity lists when exploring a new destination.”

While your stomach may be leading you to a destination, let your head do the math and protect your trip with Travel Insured’s Worldwide Trip Protector plan so you won’t lose your investment no matter where you go to dig in.

Travel Insured’s Worldwide Trip Protector plan was among the top companies during our 2023 research, as it has affordable premiums, 75% CFAR reimbursement (add-on) and $1.1 million in total medical coverage.


Travel budgets may take a hit due to rising rents and inflation, but that’s not stopping travelers from seeking five-star experiences at three-star prices. Skyscanner named luxe-for-less seekers as some of 2024’s prominent travelers.

Finding affordable luxury means opting for less common locations like Malaysia, Vietnam or Albania, where you can stay at a five-star resort for less than $200 a night.

Luxe-for-less seekers may want more bang for their buck without skimping on quality, and that also applies to travel insurance, which is why we recommend the Seven Corners RoundTrip Basic plan.

Seven Corners’ RoundTrip Basic plan comes with all the bells and whistles of top travel plans, but at a price most travelers can afford. Keep in mind that a hotel’s cheapest rates might be nonrefundable, so consider adding CFAR coverage to your RoundTrip Basic plan.


Set-jetting, or vacationing to a city filming your favorite show, became a fad after prominent movies and TV shows like Game of Thrones inspired viewers to visit their filming locations. Set-jetting became more popular in 2023, and Globe Aware and Skyscanner expect screen exposure from popular programming to cause destination inspiration into 2024.

“While ‘Emily in Paris’ and ‘The White Lotus’ are major inspirations for set-jetting, we found that US travelers are also increasingly inspired to visit other on-screen destinations like Copenhagen because of ‘The Bear,’ Mallorca because of ‘Love Island UK,’ London because of ‘The Crown’ and other iconic destinations from trending shows and movies,” Lindsay said.

Due to popular demand, location vacations often see a high volume of travelers during busy seasons, so travelers must be on top of reservations and bookings. One cancellation or hiccup could cause you to miss a quintessential experience. What’s worse is losing any nonrefundable payments.

WorldTrips’ Atlas Journey Premier protects travelers with cancel for any reason and trip interruption coverage. Additionally, the policy includes more than $1 million in total medical coverage and up to $2,000 per person for travel delays.

“Whether you’re gig tripping with friends, celebrating abroad with extended family or on a solo hunt for faraway luxury-for-less experiences, it’s always a good idea to get travel insurance coverage, especially for nonrefundable bookings,” Lindsay said.